Daittons Africa

CERTIFICATE COURSE
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Customer Service Skills for Furniture, Homeware and Appliance Retail

This course is designed to equip sales and customer service staff in the furniture and appliance retail industry with the ... Show more
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Course details
Duration 5 - 8 hrs
Level Advanced
Download certificate on completion
Available for 1 year after enrolment
Access on any device
What you'll learn

Upon successful completion of the course, learners will be able to:

  • Explain the importance of customer service in furniture and appliance retail.

  • Identify different customer profiles and match service styles to customer needs.

  • Apply consultative selling techniques to guide customers through high-involvement purchases.

  • Use product knowledge effectively to recommend suitable solutions.

  • Demonstrate active listening, questioning, and persuasive communication techniques.

  • Resolve customer issues and service breakdowns efficiently and courteously.

  • Deliver a consistent and professional in-store and post-sale experience.

Who should enrol
  •     Sales Associates & Floor Staff
  •     Cashiers & Point-of-Sale Staff
  •     Delivery and Installation Teams
  •     Store Supervisors and Managers
  •     Call Centre and Online Support Agents
  •     New Employees and Trainees
  •     Franchise Owners & Independent Retailers
This course will be available soon
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  • Overview
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This course is designed to equip sales and customer service staff in the furniture and appliance retail industry with the essential skills needed to deliver outstanding service, enhance the customer experience, and boost sales. It focuses on effective communication, product knowledge, handling customer complaints, and delivering tailored service in a high-value, consultative selling environment. Learners will gain practical tools to support customers in making informed decisions about durable goods while building trust and loyalty.

Course Objectives

By the end of this course, participants will be able to:

  1. Understand the unique customer service expectations within the furniture and appliance retail sector.

  2. Communicate effectively and professionally with diverse customers.

  3. Demonstrate strong product knowledge to support solution-oriented sales.

  4. Build rapport and trust with customers to create a positive buying experience.

  5. Handle objections, concerns, and complaints with professionalism and empathy.

  6. Apply strategies to manage long sales cycles and post-sale follow-up.

  7. Promote customer retention and advocacy through exceptional service.

Learning Outcomes

Upon successful completion of the course, learners will be able to:

  • Explain the importance of customer service in furniture and appliance retail.

  • Identify different customer profiles and match service styles to customer needs.

  • Apply consultative selling techniques to guide customers through high-involvement purchases.

  • Use product knowledge effectively to recommend suitable solutions.

  • Demonstrate active listening, questioning, and persuasive communication techniques.

  • Resolve customer issues and service breakdowns efficiently and courteously.

  • Deliver a consistent and professional in-store and post-sale experience.

Module 1: Introduction to the Retail Environment
Module 2: Foundations of Customer Service
Module 3: Engaging the Customer
Module 4: Product Knowledge and Demonstration
Module 5: Selling Techniques and Upselling
Module 6: Handling Complaints and Difficult Customers
Module 7: After-Sales Service and Delivery Coordination
Module 8: Technology and Sales Support Tools
Module 9: Teamwork and Store Efficiency
Module 10: Service Excellence and Continuous Improvement